See How I Deliver
Every project is more than just a task – it’s a story of strategy, execution, and real results.
On this page, I break down the campaigns I’ve worked on, the thinking behind each move, and how it impacted the brand. From content creation to ad strategy, scroll through real case studies with screenshots and results that speak for themselves.
Scaling Fimco Real Estate’s Digital Presence
Role: Head of Marketing
Company: Fimco Real Estate, Dubai
Time Period: 2024 – Present
The Challenge
Fimco had a strong offline presence but lacked digital visibility. Lead generation was inconsistent, and the brand needed a stronger voice on platforms like Instagram and Facebook.
My Approach
Audited and optimized Fimco’s social media presence across Meta platforms
Designed a content strategy focused on listings, lifestyle, and trust-building
Ran Meta ad campaigns for lead generation, retargeting, and brand awareness
Built funnels using WhatsApp and retargeting strategies to convert cold leads
Introduced performance reporting and A/B testing to improve ROI month-over-month
Results Delivered
Increased Instagram followers from 1000 to 8900+ (Organically)
Consistently generated qualified real estate leads via Meta Ads
Reduced cost-per-lead by 50% compared to previous campaigns
Grew page engagement and built a content library reusable for ongoing campaigns
Improved WhatsApp follow-up conversion through CRM-integrated ad workflows
Ran targeted campaigns across GCC markets, including the UAE, over a 3-month period generating 490+ qualified leads.
Cost per lead ranged from AED 22.95 to AED 63.36, depending on the market and audience segment.
Achieved a 10–15% conversion rate from lead to property viewing, with several progressing into sales, proving the impact of well-structured ad funnels and timely follow-ups.
Instagram Growth Snapshot (Jan–May 2025) 5.2M Organic Views
Achieved through consistent, data-backed content strategy and audience targeting.
2.5M Organic Views in March Alone (+280%)
A breakout month driven by trend-based content and sharp targeting.
Lead Generation & Funnel Optimization for High-End Properties
Role: Senior Digital Marketer
Company: Springfield Properties, Dubai
Time Period: 2022- 2024
The Challenge
- Springfield had a wide property portfolio but lacked consistency in generating qualified leads through digital channels.
- Existing email marketing and landing pages weren’t optimized for conversions, and ad efforts lacked proper funnel alignment.
- There was a need for a performance-focused approach across Meta and Google platforms.
My Approach
- Planned and executed Meta and Google ad campaigns targeting high-intent property seekers
- Created multiple landing pages optimized for conversion and tailored to specific buyer personas
- Supervised Springfield’s social media strategy to align with ad objectives
- Revamped email marketing by introducing segmentation, automation, and retargeting flows
- Integrated all channels into a conversion-focused funnel, ensuring smooth handoff to sales
Results Delivered
- Ran Meta and Google Ads targeting buyers and investors across key regions
- Designed high-converting landing pages tailored to property types and buyer intent
- Introduced email automation, audience segmentation, and behavioral triggers to boost lead nurturing
- Supervised the full social media strategy, aligning content with campaign objectives
- Launched structured WhatsApp marketing flows for faster lead qualification and agent handover
- Built integrated funnels combining paid ads, landing pages, email, and WhatsApp into one seamless system
Questions & Answers
What services do you offer?
I specialize in social media marketing, paid ads (Meta, Google, TikTok), personal branding, and digital marketing workshops.
Do you only work with businesses?
No. I work with both businesses and individuals (especially coaches, creators, and founders) to help them grow online.
How do you charge?
Depending on the scope, I offer both project-based and retainer pricing. Let’s discuss your needs and I’ll send you a custom quote.
What is your typical project timeline?
Most projects take 2–4 weeks, but it depends on deliverables. I keep the process fast and collaborative.
Do you offer strategy calls or audits?`
Yes! I offer one-on-one calls, profile reviews, and custom strategy sessions. Just send a message to get started.